AGENDA

9:25 - 9:30 Welcome

9:30 - 10:00 Streaming services as marketing platforms

Panel Discussion

Chair, Wesley T. A'Harrah, Head of Training and Development, Music Ally

Mike Fordham, Playlisting and Streaming Specialist, Primary Wave

J.J. Italiano, Head of US Artist and Label Marketing, Spotify

Cindy James, VP, Streaming & Playlisting Strategy, Island Records

Juan Paz, Founder, M3 Music

10:00 - 10:30 Keynote interview

Steve Greenberg, President and Founder, S-Curve Records

Interviewed by Paul Brindley, Co-founder & CEO, Music Ally

10:30 - 10:45 AI and Music

Presentation by Luke Ferrar, Head of Digital Polydor Records, UMG

10:45 - 10:55 Advanced Advertising

 Presentation by Wesley A'Harrah, Head of Training and Development, Music Ally

10:55 - 11:25 BREAK

11:25 - 11:55 Music Marketing in an Age of Voice

Panel Discussion

Chair, Vickie Nauman, Founder, CrossBorderWorks Consulting

Eric Fristchi, EVP Marketing and Business Strategy, mTheory

Edward Ginis, Co-founder, Openplay

Margaret Jacobi, Director of Artist and Creative Marketing, Onerpm

11:55 - 12:10 Marketing with YouTube

Presentation by Farhana Aboo, Marketing Manager, AEI

12:10 - 12:30 Marketing catalog

Keynote Interview

Tom Mullen, VP Marketing Catalog, Atlantic Records

12:30 - 12:50 Attribution Modeling

Mini Panel

Wesley T. A'Harrah, Head of Training and Development, Music Ally

Jeppe Faurfelt, Co-founder and CCO, Linkfire

Emily Frost, Advertising Strategist, Universal Music Canada

12:50 - 13:50 LUNCH

13:50 - 14:15 State of the Nations

Keynote Interview

Chair, Chiara Michieletto, Digital Marketing Executive, Music Ally

Andre Benz, Founder, The Nations

14:15 - 14:25 Platform Change

Presentation by Patrick Ross, Director of Digital Strategy, Music Ally

14:25 - 14:40 The Role of Influencer Marketing in Urban Music

Presentation by GENIUS

14:40 - 15:10 Fan Monetisation - D2C

Panel discussion

Chair, Bill Wilson, Digital Programming and Industry Relations, MusicBiz

Annie Horvath, Product Manager, Partisan Records

Stella Psaroudakis, Senior Director of E-Commerce, Warner Music Artist Services

Simon Scott, Co-founder, Push Entertainment

Justin Spindler, Director of North America, Music Glue

15:10 - 15:40 BREAK

15:40 - 15:55 Run the Jewels: Campaign Case Study

Presentation by Joanna Noyes and Jay Andino, The Orchard

15:55 - 16:05 Video Beyond YouTube

Presentation by Chiara Michieletto, Digital Marketing Executive, Music Ally

16:05 - 16:35 Influencer Marketing

Panel Discussion

Chair, Jen Ryan, Director of Brand Partnerships, Splice

Tahir Basheer, Partner, Sheridans

Sarah Flanagan, Manager Influencer Marketing, Sony Music

Joe Gagliese, Co-founder, Viral Nation

Marni Wandner, President, Sneak Attack Media

16:35 - 17:05 Startup Showcase

Vanessa Ferrer, Founder, Merch Cat

Angel Gambino, Founder and CEO, Sensai

Tom Harding, Co-founder and CEO, Mish Guru

Greg Leekley, Chairman and CEO, Vertigo Music

Sony Theakanath, Founder and CEO, Asaii

17:05 - 18:00 Drinks and networking sponsored by The Orchard

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